Jeremy recently found a great blog article on why Lorem Ipsum is killing design. For those that don’t know what Lorem Ipsum is, it’s a pseudo form of Latin for designers to use to fill up content space in Print and Web when they don’t have the content yet from a client. It’s the usual battle of the cart getting out in front of the horse. It’s been valuable to designers to move the project forward (whose deadline is fast approaching) when the client isn’t pushing the project forward. But is it really helping? It seems like it at the time, but this article makes a case that it’s really crippling the final product. Much like buying clothing off the rack at the store might ‘sort of fit’ but is never quite like having something custom tailored to fit your exact body shape. Definitely something to consider. So clients, let’s start prepping your content now to then engage the design/development firm. You can read the article here.